KASHY UNVEILS OFFICIAL VIDEO FOR NEW SINGLE 'NEED FOR LOVE'
Following the success of his song 'This Is My Dream' that was used both for the London Olympics 2012 and as the theme song for Ricky Wong’s HKTV, Kashy has unveiled the official video for his brand new single 'Need For Love' taken from his soon to be released album.
The video was directed by Kris Ip and shot entirely in Hong Kong by a local crew including some former HKTV employees.
Both the song and the video have a message. Despite modern technology and the endless ways we have to connect, reports suggests that we are actually lonelier than ever. Some say our addiction to machines 24/7 is affecting our ability to connect with our lives and the people around us.
“People seldom smile or even say hello to each other anymore. A lot of us are too busy looking at our phones and trying our best to avoid any kind of face to face interaction. You don’t often see that many examples of compassion, warmth, or friendliness. I have noticed this and felt this way for quite some time and so wanted to express my feelings about it.”
In the video Kashy wanted to hold a mirror up to modern habits and highlight how we’ve become more social in a virtual way but not in person - we’re connected but alone: “Despite the basic need for love that we all have, I wanted to show how modern society can, at times, seem quite loveless and isolating - I guess I’m not the only one who must have felt this way.”
Kashy relocated from London to Hong Kong in April 2014 and after signing with local record company Evolution Music Group; he has been working on writing and recording his new album which is due for release in October.
'Need For Love' is one of the new songs featured on Kashy’s forthcoming new album 'This Is My Dream' to be released through Evolution Music Group on October 27th 2014.